LOTTE BIOLOGICS

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about LOTTE BIOLOGICS

Key visual

LOTTE BIOLOGICS Logo

Introducing the logo encapsulating LOTTE BIOLOGICS’ vision

LOTTE BIOLOGICS

VALUE LINE

LOTTE’s new Value Line logo boldly illustrates its vision
and its commitment to providing new and unexpected value in every moment of your life.

Signature

This signature is a combination of the symbol mark and logo design.
They can be positioned side by side or one above the other, depending on the medium.

Color System

Default colors include CMYK (process colors), Pantone colors (spot colors), and RGB colors.
Our CI utilizes a main color and sub color. The main color, LOTTE Red, is mainly applied to the wordmark and background.
The sub color should be Champagne Gold or Silver. Other colors can be used only if they are essential for highlighting the premium image of the LOTTE brand.

  • LOTTE
    Main Color

    PANTONE 485c
    M100 Y100
    R218 G41 B28

  • LOTTE Grey
    or Used

    PANTONE 425c
    C48 M29 Y26 K76
    R84 G88 B90

  • LOTTE Black
    or Used

    PANTONE Black c
    K100
    R0 G0 B0

  • LOTTE Sliver
    or Used

    PANTONE 877c

  • LOTTE
    Champagne Gold
    or Used

    PANTONE 8003c
    C42 M41 Y47 K26
    R135 G118 B105